Instant Articles Making Money from FB

What is the average Instant Articles eCPM for USA Canada UK and Australia

image of computer showing ecpm
Written by Steven Aitchison

Disclaimer: I have a program about Making money from Instant Articles at Instant Article SUCCESS

Your eCPM figures on Facebook Instant Articles will vary greatly from country to country and the quality of your traffic.

Think about country specific eCPM as being divided up into three tiers: Tier 1 Countries, Tier 2 countries and Tier 3 countries.  When we look at this we are looking at English speaking countries as that is where the ad spend will be highest.

Countries like China and Japan will also have high eCPMs in their own country, but China is not on Facebook so can be discounted here.

I have also made this list with the assumption that you are looking to target English speaking users on Facebook.  So the results might be different if you are looking to target Spanish speaking users for example.

Tier 1 Countries

Tier 1 countries are:

  • United States
  • United Kingdom
  • Australia
  • Canada

These are considered Tier 1 countries as theses are the countries that spend the most on advertising.  Countries that spend a lot on advertising will command higher eCPMS for Facebook Instant Articles.

Tier 2 Countries

Tier 2 countries are, and not exclusive:

  • New Zealand
  • Ireland
  • South Africa
  • Germany
  • France
  • Italy
  • Switzerland
  • Spain

+ a few others

Again these are considered Tier 2 countries due to the digital ad spend.  When advertising to these countries specifically we are talking about targeting English speaking Facebook users in these countries.

Tier 3 Countries

  • Trinidad and Tobago
  • India
  • Pakistan
  • Nigeria
  • Philippines
  • Bangladesh
  • Egypt
  • Thailand
  • South Africa
  • Poland
  • Turkey
  • Brazil
  • Kenya
  • Cameroon
  • Romania
  • Malaysia
  • Zimbabwe
  • Ghana
  • Sierra Leone
  • Mexico
  • Tanzania
  • Liberia
  • Algeria
  • Uganda

These are considered Tier 3 countries due to their ad spend and digital spend in general.  The less ad spend on Facebook for a particular country the less the value of a click will be from that particular country, which will mean lower eCPM.

Real Examples of eCPM on Instant Articles


To give you an idea of eCPM here is a snapshot of my account from 3rd September – 10th December 2017:

ecpm table for isntant articles

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About the author

Steven Aitchison

Steven Aitchison is the creator of Your Digital Formula, a premium program to help heart centered entrepreurs grow their platform, share their message and grow their business.
he has also grown his Facebook page to 2.8 million followers in the space of 2 years.